SACLA' - since 1939

#SACLA'

SACLÀ initials her it means "Society Anonymous Commerce Workmanship Alimentary." One of the first firms conserviere of the Piedmont is born from the entrepreneurial idea of Secondo "Pinin" Ercole: to use, during the season of the harvest, the productive excess of vegetables typical of the astigiano and to turn her into a preserved product, to consume in every moment of the year.

Founded in 1939 to Asti, city where everything now has center, Saclà started to develop under the guide of
her founders, Secondo "Pinin "Ercole and his wife Piera Campanella, that, initially they devoted him to the production and commerce of vegetable preserves in Piedmont, for then to widen the distribution in Italy.

Distillation years '40 In the fifties begin to also grow the number of the consumers of products Saclà thanks to the numerous innovations introduced in firm and on the market. They follow in the years: the cork twist off, the pasteurization, the first olives pitted in envelope, etc.

You Saclà is leader of market and as such you/he/she has not only been pioneer in the field of the Search & Development, but also in advertising field:
she has been the first firm conserviera to communicate and to promote her image near the consumers. Who doesn't remember, in the sixties, the television jingle of the carousel, that recited: "Olivolì, Olivolà, Olivolì, Olive Saclà!".

In the years '70 Saclà launches the Acetellis, a line of pickles characterized by a smaller acidity that, today she is used still as synonym of the amplest market category of the pickles.
In the years '80 continue the attention of the firm for products of quality and the wish to widen the offer of the products: they are born so the seasonings for pasta to long maintenance (I crush, assembled red juices, etc) that, a few years later, they will be of fundamental importance for the development of the foreign market. The years '90 are the period for Saclà of the consolidation of the position reached in Italy, maintaining the leadership in the compartment of the pickles, of the olives and of the sottolis and launching new products.

In the same period Saclà opens to the foreign market with a different offer of products in comparison to the Italian market: seasonings for pasta (mainly I crush and red juices uht) respectful of the most traditional Italian recipes.

The success of the ready juices Saclà doesn't delay to arrive and is such to be brought to the opening of three branches: in the United Kingdom, in France and in Germany. Saclà is today still a family firm driven from the second and from the third generation of the family Ercole; it is leader in the market of the olives, of the pickle and of the sottolio and it exports his/her own ready seasonings for pasta (I crush, red juices, etc) in over 40 countries of the world.

 — a Asti.