PERFETTI

#PERFETTI it has origin to Lainate from the small activity of production of candies of August Perfect; his/her children Ambrogio and Egidio sold the products of the shop in the district.

In 1946 the Perfect brothers brought the activity of family to an industrial dimension founding the Dolcificio Lombardo, a firm with 50 employees that after few years it changed name in Perfect SpA. In the years of the Italian economic boom the Perfect ones was the first firm to produce chewing gum, brought in Italy by the American soldiers during the war and whose consumption was in strong growth; in 1969 it launched the chewing gum Brooklyn, that, also thanks to an effectiveness advertising country conceived by Daniel Oppi, reached a 90% market quota.

From the end of the seventies numerous new marks (Alpenliebe, Vigorsol, Happydent, Big Babol) were born, I made popular by the publicity. In the eighties the firm began to grow for external lines, acquiring Caremoli (with the mark Golia) in 1986, Gelco (Goleador) in 1987 and You Julia in 1991; the expansion to the foreigN countries began from Mediterranean (Greece and Turkey) Europe for then to tighten commercial accords with Van Melle, strong in the North Europe and to the east, whose following developments were the entrance in the azionariato and finally the acquisition in the 2001.

 — a Lainate.