SAMMONTANA since 1948

 

 

Sammontana S.pA is a food Italian specialized in manufacturing ice cream , frozen croissants and cakes for special occasions. It was founded in 1948 in Empoli , in the province of Florence , where it still has its headquarters.
holds about 20% of Italian industrial ice cream market (13% Sammontana and 7% Sanson controlled by Granmilano, acquired by Sammontana itself), and it is in this area, the first company to fully invoiced Italian capital. The company has approximately 1,500 employees in five production centers in Italy and holds over 20% market share of the ice cream industry, about 40% of the market of frozen croissants. The foregoing Algid controlled by the Anglo-Dutch group Unilever , and Motta , owned by the group Nestlé.

 

The origins
Sammontana was founded in 1946 by Romeo Bagnoli, who buys a dairy bar in Empoli. The name comes from the nearby Sammontana Farm, located in the nearby town of Montelupo Fiorentino , from which the Bagnoli family buys fresh milk. The dairy started a small production of ice cream, in 1948 the eldest son of Romeo, Renzo Bagnoli turns with his brothers Sergio and Loriano the dairy bar in a real workshop and starts to produce ice cream for sale outside the territory of Empoli.
The brothers Bagnoli after learning the basics on ice cream treat production by studying the ingredients and inventing new blends. The first mechanization of production takes place when the brothers Bagnoli, track equipment you need to develop your own business between pieces of equipment for the production of ICE-cream left by the U.S. Army in a warehouse of scrap metal in Genoa. Thanks to new tools dairy turns into a laboratory for the mechanized production of ice cream, while maintaining a size artigianale.I Bagnoli brothers involved in the design and adaptation of machinery, refrigeration equipment and plant conservation.
Until 1955 the ice cream is sold only in the ice cream parlor Sammontana in Empoli. In 1955 Sammontana began selling ice cream to third parties. The ice cream is delivered to dairies in the bar and a jar of metal designed by Sammontana containing six liters of ice cream. The product proves to be successful and to ensure Sammontana the financial resources to start production of packaged ice cream.
In 1958 a new factory was built on a Tuscan-Romagna Empoli (the current site) the size of about 800 square meters.
The years of growth
From the sixties to the nineties Sammontana grows rapidly and the plant was renovated and expanded frequently. At the end of the nineties the size of establishments exceeds 70,000 square feet. In those years Sammontana developed a number of innovations:

give loan to traders the refrigerated counters for the sale of ice cream in bulk.
The six-liter jar with which the bars are initially supplied is replaced by a more pan cardboard ready for use.
The Jar ( 1970 ). A plastic package with the ability of a liter of ice cream.

In the houses of the Italian families are spread in those years, refrigerators, thanks to the efforts of Ignis , and the jar with ice cream can be eaten at home at any time of the day. Jar becomes an object of worship, becoming a symbol of Sammontana ice cream. In the late seventies and early eighties Sammontana ice cream are distributed in the bars almost all of Italy and, in a few years, even in the stores of retailers .
In 1981 the company logo is redesigned by graphic designer U.S. Milton Glaser , the author of images known all over the world. In 1986 Sammontana sponsoring the cycling team Bianchi Sammontana-winner of the World Championship thanks to Moreno Argentin Sammontana began in those years the sponsorship of football teams of Fiorentina and ' Empoli .
During the nineties is launched, after testing and research, the line Five Stars, which saw the birth in time of cones, ice cream-cookie trays family size. Five stars is the tip of excellence Sammontana and aims to bring ice cream made with a proprietary blend facts and ingredients of the highest quality, varied and garnished with chopped pieces of fruits and chocolate.
In 1988 begins the diversification of supply and Sammontana enters the market of bakery products by purchasing a laboratory specializing in frozen bakery products; the factory is located in Vinci , in Empoli neighboring town and the birthplace of Leonardo da Vinci , and is therefore dubbed Pastry Leonardo. Sammontana begins to produce and distribute products of frozen croissants under the brand name The Pastry Chef. The strategic decision to enter the market of croissanterie is based on the assessment of the availability of cold chain and the possibility of using the existing distribution network . Sammontana also introduces an important innovation: the croissant has already risen and is sufficient to cook it. In 2003 , it is necessary to build a new plant, larger and more technologically advanced.

 

The new millennium
In June 2008 found by Barilla Holding SpA , GranMilano SpA operates in Italy with brands Sanson , Mongelo and Tre Marie . The amount of the transaction was between about 190 million, of which 110 are paid directly to Barilla and 80 for the deconstruction of the debt. With the acquisition Sammontana becomes one of the first hundred Italian food companies and ranks today, with brands Sammontana and Sanson, at the top of the Italian market for industrial ice creams, along with the large multinational cold. Sammontana is also a leader in the frozen croissants with Tre Marie and The Pastry Chef. In recent years Sammontana products begin to be exported abroad until you get to be distributed in forty countries.
Products worship

Some products Sammontana can be considered worship.
*Gold Cup
The Gold Cup, which was launched in the sixties is characterized by a stolen precious, which combines a bed of meringue ice cream with a rich varied.
*Cinquestelle
In the mid-'90s, the Tuscan company launches Cinquestelle cone with vanilla cream and bits of crunchy. It is the first in a series of ice creams meant for an adult target; as a result there will be other flavors of the cone, as well as the Cookie Cinquestelle.
*Jar
The Jar was the first ice cream packed in family size, which was launched in the period in which they began to spread refrigerators with freezer. Jar is the evolution of the 6-liter bucket with which Sammontana in the fifties and sixties, the bar restocked dealers.
*Stick Ducale
Between 1985 and 1986 the inspiration for the Stecco Ducale, one of the first ice cream sticks 'extruded' in Italian. The discovery of a new type of ice cream on a stick came during a trip to America, where the brothers Bagnoli saw this type of product. The extrusion provides a structure to the ice cream more creamy and therefore greater pleasantness to the palate
*Tre Marie Panettone
Tre Marie Panettone is today the only industrial grade to be produced even in the heart of Milan, a sweet Milan in Italy a symbol of Christmas. Tre Marie Panettone recipe has remained true to the origins of the three bodies, three days of rising, eight hours of cooling, and finally the 'scarp', ie cutting a star made by hand on the surface of the cake, which incorporates the old cut Phillips made the bread as a symbol of blessing the food. After the 'scarp' the cake is then baked to view and allowed to cool slowly, upside down, to better preserve the aroma, softness of the dough and form bulges.
For the success of a good panettone are two fundamental factors: the yeast natural, that gives the sweet softness and structure, as well as flavor and perfume, and the oven, where the cake is approximately one hour.

Communication
Sammontana has always paid attention to communication, guided by the Italian character and a cheerful picture, direct sunlight. The slogan "Italian ice cream" was from the beginning a recognizable brand and that distinguishes the production of Sammontana by ice-cream imported from American.
The first brand was developed by a local painter Sineo Gemignani, who made the face of a corsair licking an ice cream cone with a wink. Then came the cone humanized, eyes, mouth and a red tongue. Milton Glaser, author of famous images such as "I love NY" revisited the cone humanized stylizing it, simplifying it and placing it at the center of a horizontal crescent with the slogan "Italian ice cream".

Sammontana was one of the first Italian companies to invest in advertising television . The communication Sammontana has garnered numerous awards. In 2010 the company decided to enhance the brand Sammontana. The new strategy also coincides with the expansion of the media , including the internet and social network , through which Sammontana interacts every day with thousands of fans.
Sammontana has entered into partnerships related to entertainment, leisure and culture, including : Water Park of Rome Zoomarine , the ' Aquarium and Gardaland ; and the mascot of the last two the Tuscan company has dedicated packaged ice cream.
Moreover, Sammontana supported as main sponsor since its inception in, 2010, the Firenze Gelato Festival, a national event that celebrates the ice cream in all its forms and takes place in Florence, in the territory where Sammontana has its origins. In 2012, participation in the festival was marked by the celebration of the artist Bernardo Buontalenti , the inventor of the modern ice cream, through the enhancement of one of the landmarks of the historical heritage of Florence: Great Cave in the garden of Boboli .

Sammontana and sport
The spread of the brand Sammontana helped the brothers Bagnoli passion for cycling and football .
During the sixties and Renzo Loriano create a professional cycling team, the team Sammontana, which officially began racing in 1973 . In 1985 , was renamed Sammontana-Bianchi and adopt a blue and white jersey became famous. In 1986, Moreno Argentin won the world championship in Colorado Springs .
Sammontana also supported football teams including the ' Empoli Football Club , which has come to win the Serie A for the first time in 1986. Sammontana In 1996 he was a sponsor of the Fiorentina , the year in which they won the Italian Cup . Other teams in Serie A and B in the Tuscan Sammontana have been sponsored by the Siena , the Livorno and Grosseto . Sammontana also sponsors some sports at the amateur level, from the early years of the millennium Sammontana sponsors the Beach Soccer Cup, national professional football tournament on the sand.

— a Empoli.

BRUNELLO CUCINELLI

Brunello Cucinelli is a house of Italian fashion note for the production of hosiery appreciated in cashmere, been born and developed him in the suburb medioevale of Solomeo.
The firm is among the principal active international realities in the sector of the luxury today, having developed female and masculine collections of total look, and could count on a net of boutique of ownership in all the continents.

Brunello Cucinelli is Born to Castel Rigone in the province of Perugia on September 3 1953.
Chronicle 1978: the enterprise is born. It begins the production of woman hosiery in colored cashmere.

1985: acquisition of the fourteenth-century castle of Solomeo, small suburb to the doors of Perugia where, in 1987 (after two years of restaurations) the center of the enterprise is transferred.
1994: before collection man to mark CUCINELLI.

2002-2008: Realization of the denominated complex 'Hole of the Arts', with a theater, an amphitheater and a hanging garden. Restauration of the house of the academy, center of the Library Neoumanistica.

2011-2014: It finances the jobs of restauration of the arc Etrusco of Perugia.

BASSETTI ( 1830 - 2001)

#Bassetti è uno storico marchio tessile italiano, che attualmente fa parte del Gruppo Zucchi.

Fu fondata nel 1830 a Milano dal sig. Carlo Baroncini come emporio per la vendita di tessuti. Nel 1864 nella società entrò Giovanni Bassetti (1851 - 1893), cugino del fondatore, che rilevò per intero l'azienda nel 1884, e il laboratorio di tessitura a mano di lino.

Alla morte di Bassetti, la ditta passò inizialmente in gestione alla vedova, Rosa Piantanida, e poi in gestione a due dei suoi tre figli, Ermete (1887 - 1974) e Felice (1889 - 1972). L'azienda vide trasformarsi da semplice bottega ad azienda industriale nel 1908, con la meccanizzazione dello stabilimento di Rescaldina, e nel 1914, creò altri stabilimenti la lavorazione del lino, del cotone e della canapa, a Trezzo d'Adda, Biassono e Revello.

Nel 1922 si trasformò in società anonima, e assunse la denominazione Giovanni Bassetti SA. Alla fine degli anni venti entrò nell'azienda, il figlio ultimogenito del Bassetti, Giannino, il quale portò innovazione all'azienda, creando magazzini e punti vendita in gran parte del territorio nazionale, e investendo sulla pubblicizzazione del marchio.

Al termine della seconda guerra mondiale, l'azienda, che cambiò nuovamente denominazione in Bassetti S.p.A., riprese le proprie attività produttive. Nel 1959 venne inaugurato e attivato un nuovo stabilimento, a Vimercate, e poi un altro sempre a Rescaldina nel 1964. Negli anni del boom economico, l'azienda lombarda, proseguì il proprio periodo di espansione, con la commercializzazione dei propri prodotti nei mercati esteri, soprattutto in Europa.

In quegli anni Bassetti divenne la più importante e conosciuta azienda tessile italiana, e contava oltre 2.400 dipendenti e 16 punti vendita in diverse città italiane.

Negli anni settanta, la Bassetti, da sola industria tessile si trasformò in un vero e proprio gruppo industriale di grandi dimensioni, attraverso l'acquisizione e l'inglobamento di altre aziende tessili, fra tutte il Lanificio e Canapificio Nazionale, e la diversificazione delle proprie attività, sviluppando importanti operazioni principalmente nei settori immobiliare e alimentare. Nel 1980, morì Giannino Bassetti, e la gestione dell'azienda passò ai figli Piero e Gian Sandro.

Contemporaneamente, per il Gruppo Bassetti, alla fine di tale decennio si verificò l'inizio della propria crisi finanziaria, causata da una pesante situazione debitoria che nel 1984 fu di 155 miliardi di lire. La FinBassetti, holding della famiglia Bassetti, che controllava tutte le società facente capo al gruppo milanese, fu perciò costretta a mettere in vendita diversi immobili e aziende, in particolare le più importanti, come il Linificio e Canapificio, il Cotonificio di Conegliano, Magnolia e Mascioni.

Nel luglio 1985, la famiglia Bassetti cedette l'azienda alla Marzotto. Ma alla fine dello stesso anno il gruppo tessile veneto cedette l'intero pacco azionario della Bassetti e lo storico stabilimento di Rescaldina alla Zucchi, storica concorrente nel mercato della biancheria da casa.

Sotto il controllo della famiglia Zucchi, l'azienda lombarda migliorò la propria situazione finanziaria e di mercato, e nel 1988 realizzò un fatturato di 126 miliardi di lire[6], mentre l'anno successivo fece ingresso nella Borsa. Nel 1990, acquisì l'intero capitale della Jalla, azienda francese produttrice di spugne.

Grazie al buon andamento avuto da Bassetti nel corso degli anni novanta (fatturato e utile netto, rispettivamente di 498 miliardi e 15,3 miliardi di lire nel 1995), viene decisa la fusione con la Zucchi, che avviene nel 2001, e da allora è uno dei più importanti marchi del nuovo Gruppo che si è costituito.

Nel 1994 viene fondata la Fondazione Giannino Bassetti, con lo scopo sia di diffondere la memoria di Giannino Bassetti, che di promuovere azioni di politica culturale per l'innovazione responsabile.
Note

MOTTA GELATI - since 1919

#MOTTA ICECREAM

The Motta S.p.To. it is an Italian firm of confectionery products and ice creams, founded in Milan in 1919 from Angel Motta.

The branch of firm that currently produces ice creams is of ownership of the Swiss multinational Nestlé, while the sector of the oven products and confectionery, that represent together the greatest volume of incomes, He has been acquired in 2009 by the firm Italian Trunks S.p.To.

 — a Milano.

PAVESINI

#PAVESINI

The pavesinis are of the biscuits produced by the Of Pavia ones since the 1945.

Mario Pavesi had started his/her own activity of confectionery production in 1937 to Novara and you/he/she had found a good reception from the public. Nevertheless during the second world war,

Buntings it dealt him with the alimentary provisionings of the army, factor that allowed him to know the tastes of the American people.

After a trip in the United States of America, Buntings it decided to transform the production of the historians "Biscottini of Novara" in that of the Pavesinis, produced of smaller cost and great digestibility.

FIORUCCI - since 1850

#FIORUCCI_Cesare

Cesare Fiorucci S.p.To. it is a food firm with center to Pomezia (RM) specialized in the sector of meats.
In 2011 you/he/she has been acquired by the food group Campofrio Food Group it Produces bagged of various kind (hams, mortadelle, salamis, wurstel etc.), cheeses and balmy vinegar.

The firm Fiorucci was founded in Rome in 1850 from a salumiere umbro, Innocenzo Fiorucci, native of Norcia, (the founder was designated more precisely as "norcino", or rather the popular term of origin umbra that mentions the handicraft salumiere that he works in the shop) to the beginnings you/he/she was constituted only from a small situated handicraft shop to Rome, in which the family Fiorucci worked during the winter; only subsequently, thanks to the success received after sometime and to the collaboration of Caesar Fiorucci, child of Innocenzo, others were opened from there in the capital.

Finished the Second world war, Caesar Fiorucci converted the firm of family to industrial level, founding in 1950 the industry Roman Meats and Similar (IRCA).

During the seventies the firm spread on the rest of the Italian territory, particularly to the North, while in the eighties expanded him also to international level, opening the leaves in France, United Kingdom, Germany and United States of America. In the meantime the IRCA changed denomination assuming that actual of Caesar Fiorucci S.p.to.

From 1992 to 1994, you/he/she has been sponsor of the FC Internazionale Milan In 2005 the fund Vestar Capital he has entered to belong to the capital of the Fiorucci acquiring a 65%.

In 2006 you/he/she has been on its way the process of reorganization of the group and riposizionamento on the market.
From 2013 it is the main sponsor of the Kick Catania.

Fiorucci is present in over 60 countries of the world, with a presence in the European distributive chains: Morrison and Coop in England; Leclerc, Intermarchè and Monoprix in France; El Court Inglès in Spain.
In more it possesses 4 societies checked in England, France, Germany and United States.

 — a Pomezia.

SACLA' - since 1939

#SACLA'

SACLÀ initials her it means "Society Anonymous Commerce Workmanship Alimentary." One of the first firms conserviere of the Piedmont is born from the entrepreneurial idea of Secondo "Pinin" Ercole: to use, during the season of the harvest, the productive excess of vegetables typical of the astigiano and to turn her into a preserved product, to consume in every moment of the year.

Founded in 1939 to Asti, city where everything now has center, Saclà started to develop under the guide of
her founders, Secondo "Pinin "Ercole and his wife Piera Campanella, that, initially they devoted him to the production and commerce of vegetable preserves in Piedmont, for then to widen the distribution in Italy.

Distillation years '40 In the fifties begin to also grow the number of the consumers of products Saclà thanks to the numerous innovations introduced in firm and on the market. They follow in the years: the cork twist off, the pasteurization, the first olives pitted in envelope, etc.

You Saclà is leader of market and as such you/he/she has not only been pioneer in the field of the Search & Development, but also in advertising field:
she has been the first firm conserviera to communicate and to promote her image near the consumers. Who doesn't remember, in the sixties, the television jingle of the carousel, that recited: "Olivolì, Olivolà, Olivolì, Olive Saclà!".

In the years '70 Saclà launches the Acetellis, a line of pickles characterized by a smaller acidity that, today she is used still as synonym of the amplest market category of the pickles.
In the years '80 continue the attention of the firm for products of quality and the wish to widen the offer of the products: they are born so the seasonings for pasta to long maintenance (I crush, assembled red juices, etc) that, a few years later, they will be of fundamental importance for the development of the foreign market. The years '90 are the period for Saclà of the consolidation of the position reached in Italy, maintaining the leadership in the compartment of the pickles, of the olives and of the sottolis and launching new products.

In the same period Saclà opens to the foreign market with a different offer of products in comparison to the Italian market: seasonings for pasta (mainly I crush and red juices uht) respectful of the most traditional Italian recipes.

The success of the ready juices Saclà doesn't delay to arrive and is such to be brought to the opening of three branches: in the United Kingdom, in France and in Germany. Saclà is today still a family firm driven from the second and from the third generation of the family Ercole; it is leader in the market of the olives, of the pickle and of the sottolio and it exports his/her own ready seasonings for pasta (I crush, red juices, etc) in over 40 countries of the world.

 — a Asti.

PERFETTI

#PERFETTI it has origin to Lainate from the small activity of production of candies of August Perfect; his/her children Ambrogio and Egidio sold the products of the shop in the district.

In 1946 the Perfect brothers brought the activity of family to an industrial dimension founding the Dolcificio Lombardo, a firm with 50 employees that after few years it changed name in Perfect SpA. In the years of the Italian economic boom the Perfect ones was the first firm to produce chewing gum, brought in Italy by the American soldiers during the war and whose consumption was in strong growth; in 1969 it launched the chewing gum Brooklyn, that, also thanks to an effectiveness advertising country conceived by Daniel Oppi, reached a 90% market quota.

From the end of the seventies numerous new marks (Alpenliebe, Vigorsol, Happydent, Big Babol) were born, I made popular by the publicity. In the eighties the firm began to grow for external lines, acquiring Caremoli (with the mark Golia) in 1986, Gelco (Goleador) in 1987 and You Julia in 1991; the expansion to the foreigN countries began from Mediterranean (Greece and Turkey) Europe for then to tighten commercial accords with Van Melle, strong in the North Europe and to the east, whose following developments were the entrance in the azionariato and finally the acquisition in the 2001.

 — a Lainate.

AUTOGRILL

#AUTOGRILL

Autogrill is an Italian-based, multinational catering and retail company, the world's largest in the travel dining sector, which is controlled with a 59% stake by the Edizione Holding investment vehicle of the Benetton family.
Autogrill runs operations in 40 different countries, primarily in Europe and North America, with over 250 licensed and proprietary brands. Over 90% of the company's business derives from outlets in airport terminals and motorway service areas.

Autogrill was founded in 1977 when SME, a division of Italian state-owned conglomerate Istituto per la Ricostruzione Industriale (IRI), purchased then merged Italian restaurant groups Motta, Pavesi and Alemagna. Pavesi had begun to operate a service area on the Milan-Novara motorway in 1947, replacing it with a bridge structure accessible by travellers in both directions fifteen years later.

Having grown both domestically and through foreign acquisitions, Autogrill was privatised by the Italian Government in 1995 as IRI shed its food and beverage businesses. 

Edizione Holding, the financial holding company of the Benetton family, acquired a controlling stake through the process.

Edizione floated the company on the Milan Stock Exchange in 1997, sparking a series of acquisitions in overseas markets: by the end of 1998, Autogrill had secured full control of French operator Sogerba (previously owned by Granada Group);] AC Restaurants and Hotels of Benelux[10] as well as 14 branches of the Wienerwald chain in Austria and Germany.
In July 1999 the group made its first entry into both the United States and airport concession markets[8] by acquiring Host Marriott Services, which was then renamed HMSHost.
Other major acquisitions by the group included the Swiss firm Passaggio (completed in 2001), 70% of high-speed train station operator Receco in 2002, Spanish-based airport duty-free retailer Aldeasa in 2005 (50-50 with Altadis) and Belgium's Carestel (completed in 2007).
Autogrill acquired the remaining 50% in Aldeasa for complete control in 2008. It also purchased Alpha Group and World Duty Free in 2008 and merged them with Aldeasa in 2011 to create a super-retailer at Airports.
In 2010, it had €785 million in sales in the United Kingdom and €494 million in sales in Spain.

 — a Novara.

ALEMAGNA

#ALEMAGNA is a famous Italian confectionery industry.

Alemagna was founded to Melegnano (MI), from Gioacchino Alemagna (1892 -1974) in the 1921. In 1925 him you open a coffee and, in 1933, the famous cafe-confectionery in Plaza of the Cathedral in Milan.
It was however his/her child Alberto, in the years forty-fifty to magnify the fatherly activity, the mark of the firm making the Cathedral in Milan stylized, that the bond of the firm made with the chief town explicit lombardo famous. They were those the years when he was developing another famous mark the competing Motta.

In the years '60 of the economic boom establishments were opened to Cornaredo and Naples, numerous shops monomarca in Italy and a conspicuous number of Truck stop on the Highways.

The incorporation in SME Youcrisis that struck the Alemagna at the end of the sixties induced the ownership to surrender the 50% of the stock packet to the SME, of the group IRI, that the Motta had already noticed. - MILAN

AGIP - since 1926

#AGIP (Azienda Generale Italiana Petroli—General Italian Oil Company) is a former Italian automotive gasoline, Diesel, LPG, lubricants, fuel oil, and bitumen retailer established in 1926. It has been a subsidiary of the multinational petroleum company Eni. In 2003, Eni acquired Agip Petroli S.p.A., creating the Refining and Marketing Division (R&M).

Sinclair Oil was a U.S. oil company that, with the Italian Ministry of National Economy in 1924, reached a fifty-year agreement for which both companies were issued a permit to conduct oil research in Emilia-Romagna and in Sicily, for an area of 40,000 km ². Sinclair and the Italian ministry constituted a joint enterprise; 40% of the capital was the ministry's property, all expenditure incurred by Sinclair Oil and 25% of profits to the Italian ministry. The agreement was judged to cause serious damage to the nation and the opposition, headed by Giacomo Matteotti and Don Sturzo, started a controversy which aligned the suspicion of corruption; Matteotti indeed had prepared a speech on this issue for June 12, but was killed two days earlier. Don Sturzo continued the controversy, stating in a public company was the only way for a national energy independence.
Coal in Italy was scarce and of poor quality. It was imported from abroad at prices that seriously weighed on currency balance and limited industrial growth. Power plants, which were not very developed and mainly concentrated in the north of the country, could not satisfy the needs of energy.

An Agip petrol station in Novara
With a royal decree on April 3, 1926, the government of the Kingdom of Italy ordered the establishment of the Azienda Generale Italiana Petroli (Agip), in the conduct of all activities relating to industry and the commerce of petroleum; the company was created in the form of joint stock companies. The share capital was given for a 60% from the Department of the Treasury, for a 20% by Istituto Nazionale delle Assicurazioni (INA) and the remaining 20% by the Social Insurance. The first president was Ettore Conti, contractor in the electricity sector. The establishment of the company was attributed by many analysts to Giuseppe Volpi di Misurata, Ministry of Finance, and Joseph Belluzzo, Ministry for the national economy. Volpi di Misurata, however, was directly involved in oil-related interests, working together with Fiat of Giovanni Agnelli, and with the financial backing of Banca Commerciale Italiana, which had searched for oil in Emilia-Romagna, unsuccessfully. In 1927 the Mining Act was issued, which gave the ownership of the subsoil to the State and imposed the rule that any oil-related activity was subject to authorization and / or government grant.
It experienced difficulties after the crisis of 1929, but began to flourish in the 1930s. In 1933, a new law was issued in the field of protectionist refineries and Agip could operate with greater ease in this area.

Agip had a facility for refining at Fiume and in 1936 it took over a refinery at Porto Marghera, owned by Volpi di Misurata. Soon after it made an agreement with Montecatini for the creation of the joint enterprise Anic (Fuel Hydrogenation National Company), which was to pursue the derivation of fuel by hydrogenation of brown coal. Then Anic built two refineries to process the oil extracted in Albania from Azienda Italiana Petroli Albanesi (AIPA), a subsidiary of Agip. However the Albanian oil was of poor quality and its processing proved uneconomical.

Simultaneously, however, because of the costs to support colonial campaigns, Agip had to give up to continue in some foreign investment, in particular it had to abandon their exploration campaigns in Iraq. It was the explorer Ardito Desio who found oil in Libya and in 1939 came the so-called "Petrolibia operation", in which Agip was linked to Fiat, with which the year before it had created an Italian company for synthetic fuels who wanted to explore the possibility of obtaining gasoline from synthetic chemistry.

 — presso Italia.