Kinder Ferrero Italia

#Kinder_Prima_Crema
At the beginning of the '90s, for a short period of time, appeared in a few supermarkets in some Italian TEST areas carefully identified by Kinder-Ferrero, including the town of Modugno in the province of Bari, home to a Ferrero plant, a spreadable cream in a 1 kg glass jar with a dark orange cap almost red. But it was not a revisitation of the most famous cream spread in the world: Nutella but a real new delight renamed Kinder Prima Crema to taste and spread on everything and that, in a very short time, put the undisputed leadership at serious risk of the flagship of the Ferrero house. It was a cream with a light brown color with an exceptionally fine and melting consistency, in which the balance between chocolate and hazelnut was perfect without any prevailing flavor of one compared to the other and with the addition of very thin grains of hazelnut perfectly mixed with the mixture. The taste was very similar to the creamy content of Kinder Bueno or Kinder Chocolate.

Registration of the trademark
In Germany between 1979 and 1980 the Kinder Prima Crema brand was registered for the first time in the patent office of the then German Federal Republic [1]. The same patent will also be registered in Italy 7 years later, in 1987, just before its limited distribution in the TEST offices [2] and renewed twice: in 1996 with registration date in 1998 and in 2006 with registration date of 2010 [3]. This means that the rights to the name, preparation and distribution of the product are reserved to Kinder-Ferrero even if it is currently not seen at any point of sale.

Ingredients
The ingredients of Kinder Prima Crema were: sugar, hazelnuts (21%), vegetable fats, skimmed milk powder (10%), whole milk powder (6%), low-fat cocoa (3.5%), lecithin emulsifier, flavorings natural and was produced at the Kinder-Ferrero plant in Alba (CN).

After the TEST phase

In the short period in which it was on the market the Kinder Prima Crema literally snapped up winning the palates of consumers, even the most demanding. The Kinder-Ferrero, fearing that this new spreadable cream could obfuscate the company excellence that is Nutella, decided, after the experimentation period, not to allocate the product to the large-scale retail trade. Since then Kinder Prima Crema has left no trace except in the mind and palate of those people who, at the beginning of the 90s, were lucky enough to try it.