VOIELLO S.p.A. is an Italian pasta producer.
After the termination of the company, founded in Torre Annunziata in 1879, the brand was taken over by Barilla in 1973. Its products are mainly produced in a production plant of the latter located in Marcianise, in the province of Caserta.

Company History Edit
In 1879 Teodoro Vojello built a factory; his son Giovanni Vojello continued his work and completed it by founding what is known today as the Antico Pastificio Giovanni Voiello, located in the Maresca district, in the town of Torre Annunziata, the capital of white art.

In 1910 the Voiello pasta factory produced 30,000 quintals of pasta, sold only on the Piazza di Napoli. During the twentieth century, the pasta factory expanded production through the introduction of modern technologies that gradually brought pasta from the table of a select few to that of everyone. From Naples and Campania, Voiello pasta reached Milan, Turin, Bergamo, Genoa and Florence.

If the First World War did not affect the Torrese plant, the second destroyed it almost completely: in the fifties the production had indeed collapsed from 20,000 to 10,000 quintals.

At the beginning of the seventies the old and obsolete plants required a modernization, realized in effect in 1973 thanks to the meeting with Barilla, which practically saved the company taking over the management of the company, moving and expanding the plants in Terra di Lavoro to the city ​​of Marcianise.

Kinder Ferrero Italia

#Kinder_Prima_Crema
At the beginning of the '90s, for a short period of time, appeared in a few supermarkets in some Italian TEST areas carefully identified by Kinder-Ferrero, including the town of Modugno in the province of Bari, home to a Ferrero plant, a spreadable cream in a 1 kg glass jar with a dark orange cap almost red. But it was not a revisitation of the most famous cream spread in the world: Nutella but a real new delight renamed Kinder Prima Crema to taste and spread on everything and that, in a very short time, put the undisputed leadership at serious risk of the flagship of the Ferrero house. It was a cream with a light brown color with an exceptionally fine and melting consistency, in which the balance between chocolate and hazelnut was perfect without any prevailing flavor of one compared to the other and with the addition of very thin grains of hazelnut perfectly mixed with the mixture. The taste was very similar to the creamy content of Kinder Bueno or Kinder Chocolate.

Registration of the trademark
In Germany between 1979 and 1980 the Kinder Prima Crema brand was registered for the first time in the patent office of the then German Federal Republic [1]. The same patent will also be registered in Italy 7 years later, in 1987, just before its limited distribution in the TEST offices [2] and renewed twice: in 1996 with registration date in 1998 and in 2006 with registration date of 2010 [3]. This means that the rights to the name, preparation and distribution of the product are reserved to Kinder-Ferrero even if it is currently not seen at any point of sale.

Ingredients
The ingredients of Kinder Prima Crema were: sugar, hazelnuts (21%), vegetable fats, skimmed milk powder (10%), whole milk powder (6%), low-fat cocoa (3.5%), lecithin emulsifier, flavorings natural and was produced at the Kinder-Ferrero plant in Alba (CN).

After the TEST phase

In the short period in which it was on the market the Kinder Prima Crema literally snapped up winning the palates of consumers, even the most demanding. The Kinder-Ferrero, fearing that this new spreadable cream could obfuscate the company excellence that is Nutella, decided, after the experimentation period, not to allocate the product to the large-scale retail trade. Since then Kinder Prima Crema has left no trace except in the mind and palate of those people who, at the beginning of the 90s, were lucky enough to try it.